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Lately I feel like TV commercials are my new radio (you know, that thing in your car’s dash that you never seem to listen to anymore). The commercials I’ve been seeing – and more importantly, paying attention to – have been blaring the likes of some of my personal favorite artists: Ray LaMontagne, Black Rebel Motorcycle Club (BRMC), Band of Horses (BOH) and a lot of Black Keys, to name a few.
For Example:
Travelers Insurance & Ray LaMontagne:
Mitsubishi & BRMC:
Cadillac and Black Keys:
Ford  & BOH:

And thanks to technology, if I hear a song that I really like but don’t know, I simply Shazam  it and it becomes my new personal favorite. I now have a playlist comprised solely of music I discovered through TV commercials. A few songs that made it on the list are:
“Home”, Edward Sharpe and The Magnetic Zeros

“Brand New Key” – Melanie
“How you like me now” – The Heavy
“Come Home” – Chappo
“Sweet Disposition” – The Temper Trap

When I listen to these songs I inevitably think of the brand that introduced me to the ad–I see the commercial all over again–how’s that for building frequency?!  Maybe this is because I’m an ad addict and actually like watching commercials but I think it’s the synchronicity the marketers have created between the music and other elements of the message. But this concept is nothing new; even I’ve heard about the match up between Carly Simon’s “Anticipation” and Heinz. And wasn’t it Led Zeppelin who refused for years to license their songs not only to commercials, but to movies and TV shows? Then a few years ago you hear “Rock and Roll” in Cadillac commercials.
As artists become more comfortable associating themselves with advertising and are less fearful about being dubbed “sell-outs,” they’ll realize by allowing advertisers to use their music, they’re provided another avenue to introduce their music to the public.
Consumers don’t want to see the normal advertising any more — they need an emotional association and music helps to bridge this gap.
So, thank you, advertisers and artists, for providing me another avenue to find out about new music…maybe now I can stop bugging Jimmy D about what new music he’s found and instead find it myself.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more