Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Lately I feel like TV commercials are my new radio (you know, that thing in your car’s dash that you never seem to listen to anymore). The commercials I’ve been seeing – and more importantly, paying attention to – have been blaring the likes of some of my personal favorite artists: Ray LaMontagne, Black Rebel Motorcycle Club (BRMC), Band of Horses (BOH) and a lot of Black Keys, to name a few.
For Example:
Travelers Insurance & Ray LaMontagne:
Mitsubishi & BRMC:
Cadillac and Black Keys:
Ford  & BOH:

And thanks to technology, if I hear a song that I really like but don’t know, I simply Shazam  it and it becomes my new personal favorite. I now have a playlist comprised solely of music I discovered through TV commercials. A few songs that made it on the list are:
“Home”, Edward Sharpe and The Magnetic Zeros

“Brand New Key” – Melanie
“How you like me now” – The Heavy
“Come Home” – Chappo
“Sweet Disposition” – The Temper Trap

When I listen to these songs I inevitably think of the brand that introduced me to the ad–I see the commercial all over again–how’s that for building frequency?!  Maybe this is because I’m an ad addict and actually like watching commercials but I think it’s the synchronicity the marketers have created between the music and other elements of the message. But this concept is nothing new; even I’ve heard about the match up between Carly Simon’s “Anticipation” and Heinz. And wasn’t it Led Zeppelin who refused for years to license their songs not only to commercials, but to movies and TV shows? Then a few years ago you hear “Rock and Roll” in Cadillac commercials.
As artists become more comfortable associating themselves with advertising and are less fearful about being dubbed “sell-outs,” they’ll realize by allowing advertisers to use their music, they’re provided another avenue to introduce their music to the public.
Consumers don’t want to see the normal advertising any more — they need an emotional association and music helps to bridge this gap.
So, thank you, advertisers and artists, for providing me another avenue to find out about new music…maybe now I can stop bugging Jimmy D about what new music he’s found and instead find it myself.

More To Explore

B2B Email Marketing

Successful Email Marketing for B2B

Although email has been around longer than social media, instant messages, and even websites, it’s still one of the most effective, affordable ways to get

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.