I recently learned about a program called Shopkick. Think of it as the “Foursquare for shopping,” Shopkick rewards you for scanning products with your smart phone and “checking-in” to retail store locations. It’s that simple, you don’t even have to purchase the product!
You also get points for signing up your friends (pyramid scheme style!). What’s the catch? There is no catch. You get real world rewards and not some doofus badge that exists only online.
The most interesting part was that you don’t even have to purchase to participate. And even though customers might not purchase the product right then, it is more engaging when they have the product in-hand and are being rewarded for it. Shopkick is promoting brand awareness and a unique experience that the customer is sure to remember. I can honestly say that I would be more inclined to purchase a new product after participating in the program.
Currently Shopkick has more than 750,000 users and 10% of them use the program every day! And with big brands such as Macy’s, Best Buy, and Target, I see Shopkick making a huge name for themselves in 2011. But what do I know? Download the app for yourself here and you be the judge.
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