Before the blog hits the town on the bar crawl tonight for its 21st birthday, it asked Megan Snider, its favorite drinking buddy, to write an entry.
She took a moment from boozing it up to crank this out:
I use BzzAgent and take surveys about my lifestyle – then they pair me up with product offers. I get to try things for free, pass them out to my friends and talk about them. It’s word of mouth marketing at its best, not to mention you get free stuff and really good coupons.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
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