Sites we love, lucky # 13

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A significant contributor to the cacophony that saturates the Account Service office, Meredith Will brings it! She and Allison Gibson are planning a good, old fashioned ‘No Holds Bar Holler Off’ at some point in 2010. Stay tuned to the blog for that date.
In the mean time, behold Meredith’s picks:
Marketing Profs
This site is a great resource for information regarding our industry, the changes going on in it, and how to advertise/market better.
Also, this.

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Is Advertising on TikTok Worth It?

For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?

Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.

So, is TikTok still worth the advertising investment?

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Creative vs. Algorithms

Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more