Today we welcome Ashley Baker, our famed Senorita Margarita, to the blogging stage. Granted, Ashley has been known to forget names occasionally (not just anyone’s name, mind you…her fellow employees’ names). But, make no mistake – she’s a top-of-the-line, energy-efficient CurrentMarketing bulb.
Her entry:
My favorite marketing site is Media Week. I enjoy the trend and strategy articles, although my favorite aspect is the market profiles. While we buy over 15 markets, I think it is interesting to “pre-game” on the markets that we may buy in the future.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
