Today we welcome Ashley Baker, our famed Senorita Margarita, to the blogging stage. Granted, Ashley has been known to forget names occasionally (not just anyone’s name, mind you…her fellow employees’ names). But, make no mistake – she’s a top-of-the-line, energy-efficient CurrentMarketing bulb.
Her entry:
My favorite marketing site is Media Week. I enjoy the trend and strategy articles, although my favorite aspect is the market profiles. While we buy over 15 markets, I think it is interesting to “pre-game” on the markets that we may buy in the future.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
October 17, 2025
