Today we welcome Ashley Baker, our famed Senorita Margarita, to the blogging stage. Granted, Ashley has been known to forget names occasionally (not just anyone’s name, mind you…her fellow employees’ names). But, make no mistake – she’s a top-of-the-line, energy-efficient CurrentMarketing bulb.
Her entry:
My favorite marketing site is Media Week. Â I enjoy the trend and strategy articles, although my favorite aspect is the market profiles. Â While we buy over 15 markets, I think it is interesting to “pre-game” on the markets that we may buy in the future.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
