Jim Beatty spent the Thanksgiving holiday engaging in what his personal trainer calls “self hate behavior” by indulging in a balanced holiday diet of sweet potato casserole and Lifetime movies. He still found time to sop up some sweet internet marketing goodness, though!
I’m a man, sure, but that doesn’t mean I can’t enjoy thepioneerwoman.com! This site is perhaps the highest expression of the commercial blog concept. A semi-magazine in format, it seamlessly blends elegant design, great writing and knock-out photography with tasteful — even interesting! —advertising and promotion. For as long as it’s been out there, I don’t think anyone has equalled it for its sophistication. It’s a gem and clearly takes a lot of hard work.
With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely