What do web traffic analysis and drinking wine have in common? Nick Ising loves both! Simultaneously. No kidding!
Nick’s sites:
I love Google analytics! I visit at least daily to monitor client site traffic. We’re big on results at Current and this lets me track impact of traditional and digital media on web traffic.
I also frequently visit Winespiritsdaily.com. It is a great resource for keeping up with the beverage industry for our growing list of wine, spirits and RTD brands. Some industry trends/news also has implications for our casual dining restaurant clientele.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
