What do web traffic analysis and drinking wine have in common? Nick Ising loves both! Simultaneously. No kidding!
I love Google analytics! I visit at least daily to monitor client site traffic. We’re big on results at Current and this lets me track impact of traditional and digital media on web traffic.
I also frequently visit Winespiritsdaily.com. It is a great resource for keeping up with the beverage industry for our growing list of wine, spirits and RTD brands. Some industry trends/news also has implications for our casual dining restaurant clientele.
With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely