Reviled as the “Most Hated AE in History,” we all think twice before crossing Kati Parrish. She’s put the hurt on many of us who have innocently tracked mud on her office carpet or “accidentally” kicked her dog (you know who you are). Luckily, she channeled that energy into a solid addition to the blog series.
I follow PJA on twitter and I read their blog – pretty cool and informative advertising topics. Take a sec and check out their website, Twitter handle, Flickr account. They’re into all sorts of social media endeavors plus they have a pretty good blog.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
