Close this search box.
Close this search box.

So you think you can text?

Share This Post

Text messaging has become a ubiquitous form of communication. It started with the technology savvy Millenials and quickly emerged as a part of every day life for all generations around the world.I have friends that use texting as their main communication with their grandmother. Our presidential candidates are text messaging their supporters along with knocking on their door. Kenya’s troubled recent election has sparked terrorists to send hate text messages encouraging others, even bribing them. And the Kenyan government is countering the terrorists’ campaign with a peaceful text message campaign of their own. Check it out.
Advertisers are integrating text messaging into traditional media campaigns, capturing opted-in phone numbers to send future updates on events or new products.
In my opinion, text messages may be the most flexible advertising medium available today. Traditional media, such as broadcast, outdoor and print, are minimally invasive because a consumer can chose not to look at them. Telemarketing is extremely invasive because you are engaging someone in a conversation in which they may or may not be available to have at that time.
But text messages are an invited intrusion and highly targeted, as consumers – – by opting in – – are asking for information. And at just pennies per impression, text messages are incredibly cost effective!
With so many applications for text messaging to interact with a willing consumer, it’s quickly becoming a staple of integrated marketing campaigns everywhere (including here at CurrentMarketing!)

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more