Stacking up against the Olympics

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Of course, everyone knows WAVE has the opening ceremonies of the Olympics tonight. So, I thought I’d check out what the other stations are offering in opposition.
WLKY is running “Ghost Whisperer” – the typical Friday night program, so nothing too crazy there.
WDRB is showing “Hellboy.” Okay, I can see that too. They are shooting for a totally different audience than the Olympics Opening Ceremony.
But “War of the Worlds” on WHAS?!? WOW! Isn’t the Olympics a time of international brotherhood/sisterhood (would that be “humanhood?”)…a spectacle of global comradery…a beacon of light in the darkness that is the current state of the world? And the programming choice against that is a film about the destruction of the earth? Well, I guess that kind of makes sense.

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

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