A Step in the Right Direction

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Imagine if the 3rd largest city in Kentucky was drowning in poverty, abandoned by businesses and universally renowned as a dangerous place.
Well, it’s happening right now. Right here.
West Louisville – and its nine historic neighborhoods – represent more than 60,000 residents. That’s more than Owensboro. More than Bowling Green. More than Covington. But it’s also home to the lowest median household incomes, the fewest college graduates and the least number of homeowners within the state’s largest city.
Take a drive through West Louisville sometime. You won’t find shopping malls, movie theaters, banks, sit-down restaurants, pharmacies or doctor’s offices. Basic amenities essential to quality of life are utterly, glaringly absent.

As Louisville moves toward becoming a world-class city, West Louisville is getting left behind.

That’s why a group of Leadership Louisville’s 2014 Bingham Scholars decided to establish a non-profit community development organization to help stimulate an economic renaissance in West Louisville. Their corporation – OneWest – focuses on the built environment in order to encourage prosperity and revitalization.
But to make a significant impact, they needed to generate public and private capital and ensure support from community leaders across Louisville. Their first opportunity would be a competition for a $10,000 startup grant from the UPS Foundation.

That’s why they approached us.

Current360 partnered with OneWest to create a video that would tell their story and make an emotion connection with the audience. We conducted interviews with people representing major corporations, financial institutions, faith-based groups, local business owners and – most important – West Louisville residents.
The honest, heart-felt responses we received during these conversations were overwhelming, and the result was a powerful video that is truly compelling.

The UPS Foundation agreed.

Everyone at Current360 was proud to hear that OneWest received the full $10,000 grant from the UPS Foundation. Hopefully, this is the first of many victories in their mission to promote shared prosperity within the neighborhoods of West Louisville.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.