Close this search box.
Close this search box.

Subaru blazes past the bandwagon with app catering to exploring

Share This Post

Remember the mobile app boom? It seemed like every business was developing its own app, no matter the industry. While that trend has slowed, I was always confused by why so many companies thought consumers would actually download their app, and beyond that, use it.
That’s the thing about riding on the bandwagon — there are usually so many people crammed aboard that you can’t see who is steering.
I’ve never been one to do something just because everyone else is, especially when it comes to business. When I was in the journalism industry, I was so confused why a newspaper would want to build an app instead of a solid mobile website. Instead of giving weight to what the competition is doing, it often pays to slow down and ask what the consumer wants.
Which is exactly what Subaru did with its “Guide to Everything” App.
While so many applications cater to product, this app is designed for people. Subaru owners are known for their active lifestyle. I can’t count how many Subaru vehicles I see with bikes, canoes, kayaks, or a combination of all of the above strapped to them — mine included. (That’s right, full disclosure: I am a Subaru owner). With adventure in mind, Subaru created an app that helps users find the trail less traveled.
The “Guide to Everything” app, developed by Lonely Planet can be used on your mobile phone or on Facebook. Users can search for nearby hiking, camping, dog friendly areas, sights, biking or dining hot spots. The best part? Much of the content is user generated. These are places submitted by locals and you may or may not find on a location’s travel guide.
Trailblazers are the ones who don’t mind to let the bandwagon pass and watch how it handles the trail, only to venture off on their own direction. Subaru is a proven pioneer. Inline with the brand’s message, it has found a way to unite with its already-loyal customers by steering away from the typical.
I had my Subaru off the beaten path recently. My dad and I went fishing at some little-known ponds, climbing up the mountain and over very rough terrain to find a little patch of paradise in Southeastern Kentucky. Maybe I’ll do my part and share my secret fishing spot with some like-minded explorers.
Well, maybe not.

More To Explore

Current360 2024 Predictions crystal ball

2024 Predictions

Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,

Tradition and digital media crown become digital

The King is dead.
Long Live the King.

No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from

Contact Us

"*" indicates required fields

I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more