Brilliant. That pretty much describes my experience thus far at South by Southwest Interactive (SXSWi).
Clearly I’m wearing the newbie badge when I say it but I can’t help but feel the brilliant juice pumping at the heart of SXSW. I know it’s hokey. I know it sounds like I’m shooting off unicorns and rainbows. But SXSWi is a festival for the mind. How can it not be? It’s the convergence of some of the world’s most creative innovators, thinkers, wannabes and doers. A massive meet-up in Austin to hype-up certain technologies and dissect the next big thing. While the nerds aren’t saving the world, they sure in the heck are shaping it. For me personally, it has sparked new ideas and ignited different ways of creative thinking. Simply put, SXSW has been inspiring.
And now I’m done with the unicorns and rainbows portion of thoughts on SXSW. Stay tuned for the next few posts which will actually share some real thinking from sessions and conversations. (Did I mention that attending SXSW results in severe lack of sleep too?)
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
