Sweet Sixteen just became even sweeter

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It’s been a while since we updated our blog and that’s because we are absolutely screaming busy!
One of the projects we are launching today is a very cool interactive campaign for our largest client. We’ve called this “Margarita Madness” and it takes the form of an NCAA-style Sweet 16 bracket, pitting 16 of Tumbleweed’s tastiest margaritas against each other in a head-to-head competition throughout the month of March.
This promotion has allowed us to marry traditional communication forms (in-store point-of-sale elements) with new media elements (web presence, texting). Not only will this give us a playful way to interact with our guests in the restaurant, but more importantly, we will continue to build our database of consumers who are loyal to the Tumbleweed brand and be able to speak with them directly when we have something important to say to them. And, you can’t beat the margarita angle!
Check it out: www.tumbleweedrestaurants.com

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.