It’s one thing to win a bunch of state fair ribbons for hypnotizing farm animals, it’s quite another to start practicing your dark arts around the office. Sadly Anthony didn’t exercise this sort of judgment when he used his powers of suggestion to convince Katy she was Dasher, one of Santa’s reindeer. Now, instead of managing media strategy, all she does is prance around the office playing reindeer games and begging for kernels of feed corn. Way to go, Svengali! I have a campaign that needs to go out tomorrow!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
May 5, 2025
