It’s one thing to win a bunch of state fair ribbons for hypnotizing farm animals, it’s quite another to start practicing your dark arts around the office. Sadly Anthony didn’t exercise this sort of judgment when he used his powers of suggestion to convince Katy she was Dasher, one of Santa’s reindeer. Now, instead of managing media strategy, all she does is prance around the office playing reindeer games and begging for kernels of feed corn. Way to go, Svengali! I have a campaign that needs to go out tomorrow!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
