Though you wouldn’t know it from the way it’s been edited, this photograph was taken in mid air — some 10,000 feet off the ground — from the helmet-cam of another member of Allison’s stunt holiday skydiving troupe, The Kringles. “This dive wasn’t supposed to be chute-less,” she recently told Jumper Magazine. “But when I yanked my cord I came away with that blasted poinsettia instead of silk. I’ll tell you this much, I’m never letting a $#%&* elf pack my chute again.”
We’re just glad you made it to the ground safely, Allison. Ho! Ho! Ho!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
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