Though you wouldn’t know it from the way it’s been edited, this photograph was taken in mid air — some 10,000 feet off the ground — from the helmet-cam of another member of Allison’s stunt holiday skydiving troupe, The Kringles. “This dive wasn’t supposed to be chute-less,” she recently told Jumper Magazine. “But when I yanked my cord I came away with that blasted poinsettia instead of silk. I’ll tell you this much, I’m never letting a $#%&* elf pack my chute again.”
We’re just glad you made it to the ground safely, Allison. Ho! Ho! Ho!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
