As a young nerdling, Sean knew very well what it was like to be tricked or cajoled into licking ice cold light posts in winter. That’s why as an adult he founded the National Tongue and Frozen Pole Awareness Network. “This is an especially tough time of year for geeks and spazzes,” he said. “Right now, all over this country, socially awkward young people are stuck to frigid pieces of metal, glued there by their own frozen saliva. Our mission is to be there wherever and whenever frozen pole trauma occurs, with warm water, gauze and understanding.”
Sean, we salute — and snicker at — your noble efforts.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
