Skiing may be the sport of kings, but it’s not without its dangers. Take for example poor young Donovan here, who’s been frozen solid in this position ever since he was overtaken by an avalanche on Paoli Peaks this weekend. We expect that he’ll thaw out to the point he can start getting some work done around Thursday. Until then, he’ll be standing in for the hat rack by the front door, pretty much 24-hours a day.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
