Why is this woman smiling? Obviously, because after decades as a dog breeder, Lisa has finally succeeded in fulfilling a life-long dream: the 8 point labradeer. “For years people have laughed at the very idea of crossing a canine with a ruminant,” Lisa said recently. “But who has the last laugh now? These animals are going to be the must-have dogs of 2009. Not only are they obedient, fun-loving and loyal, they’ll graze for hours on your back lawn, saving you thousands a year in kibble and yard maintenance costs.”
Um…great idea there, Lisa! But won’t those horns be a little hard on my upholstery?
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data