Accountancy is a second career for Pam. Previously she was founder and CEO of Collar & Leash Resources, an outsourcing agency that specialized in enlisting household pets for repetitive, light industrial tasks. After initial successes training dogs to sort recyclables and parakeets to stuff envelopes, the firm went bankrupt with a failed $26 million initiative to train cats to wrap Christmas gifts. “It was a disaster,” Pam said in a recent Fast Company interview. “Yarn losses alone were over a million our first year. Our VC firm dropped us like a hot potato after that. This promotional sweater is pretty much all I have left.” Oh well, Pam. We’re just happy to have you aboard.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
October 17, 2025
