Accountancy is a second career for Pam. Previously she was founder and CEO of Collar & Leash Resources, an outsourcing agency that specialized in enlisting household pets for repetitive, light industrial tasks. After initial successes training dogs to sort recyclables and parakeets to stuff envelopes, the firm went bankrupt with a failed $26 million initiative to train cats to wrap Christmas gifts. “It was a disaster,” Pam said in a recent Fast Company interview. “Yarn losses alone were over a million our first year. Our VC firm dropped us like a hot potato after that. This promotional sweater is pretty much all I have left.” Oh well, Pam. We’re just happy to have you aboard.
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is