As the woman who pulled the short straw in our equal-opportunity Firm Santa drawing, it’s clear that Laura has a long way to go if she’s going to make it up to the mandatory Claus weight by Christmas. As you can see from the suspenders, last year’s Santa, Dennis, did us proud ballooning up for the role like Robert Deniro on the set of Raging Bull. Unfortunately it doesn’t seem that even Laura’s appointed eating coach, Ashley, is going to be much help, no matter how hard she blows that Christmas light-shaped training whistle around her neck. You’re letting us down, ladies! Now drop and give us twenty!
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
