On the tenth day of Christmas my ad firm sent to me
Ten artists drawing
Nine geeks-a-coding
Eight reps-a-pitching
Seven writers typing
Six partners meeting
Five banner ads
Four e-blasts
Three web sites
Two Facebook posts
And a well-written Twitter tweet
We don’t get it. People, especially in larger companies, are presented with a superior option for generating documents, and yet they still choose Microsoft Word.
When you think of the Mad Men era of advertising, you probably think of men. Of course you do because the show was called “Mad
