In just a few days, Miss Media will be departing for the Big Apple for a digital media seminar. I’m confident that we’ll return with loads of new information and theories and can’t wait to tell the rest of the crew all of the great stuff we learned.
In addition, I’m anxious to see all of the advertising opportunities that exist in The City. I’m picturing a complete sensory overload experience with Nike ads wrapping complete buildings, LED boards lining every surface of Times Square and Lion King characters passing out Broadway show flyers in the street.
Locally, we have Out of Home media vendors that have the capabilities to wrap a building in Louisville or paint an advertisement on the street, but the CPM for such a project in Louisville makes it very cost prohibitive. In venues such as Grand Central Station or Times Square, however, the CPM suddenly becomes significantly more affordable, especially when you have the budget of an Apple or a Coca-Cola.
Next month, I’ll report back and have a list of the Top 5 super-sweet ad spaces from the city that never sleeps, complete with pix.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
