The Big Advertising Apple – Part 1

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In just a few days, Miss Media will be departing for the Big Apple for a digital media seminar.  I’m confident that we’ll return with loads of new information and theories and can’t wait to tell the rest of the crew all of the great stuff we learned.
In addition, I’m anxious to see all of the advertising opportunities that exist in The City.  I’m picturing a complete sensory overload experience with Nike ads wrapping complete buildings, LED boards lining every surface of Times Square and Lion King characters passing out Broadway show flyers in the street.
Locally, we have Out of Home media vendors that have the capabilities to wrap a building in Louisville or paint an advertisement on the street, but the CPM for such a project in Louisville makes it very cost prohibitive.  In venues such as Grand Central Station or Times Square, however, the CPM suddenly becomes significantly more affordable, especially when you have the budget of an Apple or a Coca-Cola.
Next month, I’ll report back and have a list of the Top 5 super-sweet ad spaces from the city that never sleeps, complete with pix.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.