Diet Coke recently announced they were rolling new packaging as a limited edition release. This new packaging will be accompanied with a new “Stay Extraordinary” campaign with :15 second television spots that will begin airing September 3rd, two days after the new packaging release. The campaign also includes digital, out-of-home and in-store components.
I would consume Diet Coke through an IV if I could, so I am a little biased in the great debate between Coke and Pepsi. Not only do I prefer the taste of Coke over Pepsi, but from an advertising standpoint, I find Coke’s campaigns much more inspiring and innovative. I think Pepsi relies heavily on celebrity endorsers to make their campaigns successful, while Coke really cares about the message their brand carries. I think the fact that they’ve kept their logo and type face nearly the same since the early 1900s says a lot about their company and what it stands for. We’ll see how the public takes to the new packaging and new campaign when it is released September 1.
*images courtesy of designshack.net
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other