Diet Coke recently announced they were rolling new packaging as a limited edition release. This new packaging will be accompanied with a new “Stay Extraordinary” campaign with :15 second television spots that will begin airing September 3rd, two days after the new packaging release. The campaign also includes digital, out-of-home and in-store components.
I would consume Diet Coke through an IV if I could, so I am a little biased in the great debate between Coke and Pepsi. Not only do I prefer the taste of Coke over Pepsi, but from an advertising standpoint, I find Coke’s campaigns much more inspiring and innovative. I think Pepsi relies heavily on celebrity endorsers to make their campaigns successful, while Coke really cares about the message their brand carries. I think the fact that they’ve kept their logo and type face nearly the same since the early 1900s says a lot about their company and what it stands for. We’ll see how the public takes to the new packaging and new campaign when it is released September 1.
*images courtesy of designshack.net
Who Influenced the Influencers?
In advertising, pretty much everyone has been influenced by someone else. As we’ve been bringing you stories about ad legends like Bill Bernbach and George
July 19, 2023
