Based on the “Hottest Commodity” title I bet you thought this post would be about my newest shopping discovery or the the way a fashion brand rolled out their latest collection. TRICKED YA!
Excellent customer service these days may be seen to some as a commodity. Can you recall a recent customer service experience that was pleasant?
I recently hosted a jewelry party and had a fabulous time with friends. I can’t say enough positive things about the brand and my “stylist” from the company! I had numerous questions and the stylist answered them all in a timely manner and bonus–enthusiastically! I also needed to exchange a ring I bought as a gift for a larger size and the stylist took control. I was emailed the shipping label for the return and a new product was sent two days later. They made the entire process easy and pain free. The company truly impressed me with their customer service and I know I’ll be a supporter of their brand.
How does this story relate to advertising?
Working in the Client Services Department of our Agency affords me the opportunity to speak with many people of varying personalities throughout the day. My job is two-fold — being the face of our company to clients and/or vendors, and being the voice of the client to our internal team.
At times, it can be challenging to effectively filter communication between clients and team members. However, answering all questions happily and patiently and making time for everyone is one of my most important responsibilities. A favorite quote of mine is, “People may not always remember what you say, but they will remember how you made them feel.” This is so true because everyone likes to be treated with respect. Being in the service industry, word of mouth travels fast. It’s vital to do our best work and ensure we are treating our client or team member with the best attitude. It will keep peace at the agency and happy clients coming back. Nothing is worse than working with people who don’t seem to enjoy their job. Everybody wants to work with the fun, smart crowd. Here at Current360, we do that.
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their