When you’re in the business of marketing, efficiency is critical. The faster things get done, the happier the client. So whenever I see someone taking the long route on their computer — like Edit > Undo, for example — it drives me crazy. I want to immediately run over to their computer and hit Command Z. Problem solved. And that’s just one among dozens — even hundreds! Just think about all the time you could shave off of your keyboard and mouse time if you were familiar with even a few of them. Now, I’m not a ‘Shortcut Master’, but here are a handful of basic shortcuts that every marketer — and especially designer — should know:
General Shortcuts:
Command + Z = Undo
Command + C = Copy
Command +V = Paste
Command + S = Save
Command + P = Print
Command + ⇧ + 3 = Screen Shot
Photoshop Shortcuts:
V = Selection Tool
C= Crop Tool
Space Bar = Hand tool
Space Bar + Command = Zoom In
Command + Shift + > or < = Increase or Decrease font size
Command + Delete = Fill with background color
Command + Shift + T = Transform again
InDesign Shortcuts
Command + G = Group objects
Command + Shift + ] = Bring to Front
Command + Shift + [ = Send to Back
Option + Down Arrow = Increase leading
Option + Down Arrow = Decrease leading
Command + Option + Shift + E = Fit content proportionally
Command + Option + Shift + N = Auto Page Number of the Current Page
For a few more comprehensive “cheat sheets” of shortcuts, visit:
Here
and
Here

Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
