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When you’re in the business of marketing, efficiency is critical. The faster things get done, the happier the client. So whenever I see someone taking the long route on their computer — like Edit > Undo, for example — it drives me crazy. I want to immediately run over to their computer and hit Command Z. Problem solved. And that’s just one among dozens — even hundreds! Just think about all the time you could shave off of your keyboard and mouse time if you were familiar with even a few of them. Now, I’m not a ‘Shortcut Master’, but here are a handful of basic shortcuts that every marketer — and especially designer — should know:
General Shortcuts:
Command + Z = Undo
Command + C = Copy
Command +V = Paste
Command + S = Save
Command + P = Print
Command + ⇧ + 3 = Screen Shot
Photoshop Shortcuts:
V = Selection Tool
C= Crop Tool
Space Bar = Hand tool
Space Bar + Command = Zoom In
Command + Shift + > or < = Increase or Decrease font size
Command + Delete = Fill with background color
Command + Shift + T = Transform again
InDesign Shortcuts
Command + G = Group objects
Command + Shift + ] = Bring to Front
Command + Shift + [ = Send to Back
Option + Down Arrow = Increase leading
Option + Down Arrow = Decrease leading
Command + Option + Shift + E = Fit content proportionally
Command + Option + Shift + N = Auto Page Number of the Current Page
For a few more comprehensive “cheat sheets” of shortcuts, visit:

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.