The Real Pre-Game Action

Share This Post

It’s almost Super Bowl time, which means it is almost our third annual Hyperbole Super Bowl commercial round up.
But I’m more interested in the planning, testing and excitement behind the commercials.  Not the cameras or directing, but the full campaigns.  More and more recently advertisers have had to go well beyond the flatness of TV, into the space of the consumers.  It’s not just about presenting pretty pictures, but interacting with people.
Yes, people, NOT consumers or statistics on a clipboard of ratings.  Advertising is finally getting to a place where the middle man of TV and Radio is being removed and we can be closer to the brands we want to talk about.  Those platforms are still relevant, but their role has changed.  Spots on the TV and radio more often than not direct people somewhere else to be more engaged — Facebook, Twitter, or a website.
Then again, it’s not just social media either.  It used to be the purview of guerilla marketing to install physical media as part of a campaign.  In the link above, Volkswagen breached this wall by installing those musical stairs.  I expect to see more of this in 2011 and hopefully tied in with the mega-million dollar commercials running on the Super Bowl.

More To Explore

Howard Gossage: The Socrates of San Francisco

San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline:

Butchertown Trees at Current360 advertising Agency

The Real Butchers of Butchertown

I think we all know how Butchertown got its name. It’s probably not a pig’s or a cow’s favorite place. Not even their second favorite

Contact Us

  • This field is for validation purposes and should be left unchanged.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more