So, I just read about a recent study that seems to have all of life’s problems figured out. The study showed that people who go to cultural events, create art or play a musical instrument live happier, more fulfilling, less stressful lives.
My initial reaction to this story: how is this news? Of course art, music and culture make us happy. My dog Sprocket probably could’ve conducted that study, and his pastimes include chasing his own tail and eating grass.
But then I started thinking about people who are artists, musicians and cultural activists for a living. People whose creativity must come on demand, day in and day out, in order to maintain their livelihood. In other words, people like the writers and designers at CurrentMarketing. We are fortunate in that we get to use our talents every day, but our jobs are definitely not devoid of stress. So can we still get that sense of happiness and fulfillment this study is talking about from our work here?
Part of our job is to create advertising for clients, but the other part is to keep a finger on the pulse of American culture and society — an ongoing process that we work on way beyond our nine to five. That might seem stressful, but according to this study, it’s not at all. Actually, it reduces stress. And even better, a cultural outing or art project might spark some inspiration for something we’re working on for our clients. Hey, working in this industry is starting to feel less stressful by the minute!
So I guess the story is newsworthy after all. I’ll make sure to tell Sprocket not to call off his research.
Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen,