This Is How We Do It!

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Ah tax season, time for crunching numbers, going through receipts and meeting that looming deadline of April 15th with the IRS. Sounds fun, right? Not so much.
This year though, it may be fun! Or at least that is what Jackson Hewitt wants you to think with their ad campaign this tax season. Customers and staff all dance along to the timeless party anthem “This is How We Do It” by Montell Jordan, celebrating all the money they get back by using Jackson Hewitt. Yes these commercials are a little exaggerated as we all know taxes aren’t fun, but does it get customers in the door? I guess we will see.
Take a look and a laugh and enjoy. Maybe YOU will go to Jackson Hewitt this year!
http://www.youtube.com/watch?v=HmynbxyfFjM

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.