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2011 will be the Year of the Cloud for CurrentMarketing.  Now that I’m staffed the way I want (for now!), I can get back to concentrating on my laundry list of top level projects.
First and foremost I want to move out of our traditional server setup and into the mysterious cloud everyone is talking about.  It’s actually a long time coming, especially for some of our larger web-based applications.  They are far from outgrowing their servers and storage, but I’m thinking ahead at the true scalability issues we’ll face in 2012 and beyond.
I have had the pleasure of heading up several software based initiatives spun out from CurrentMarketing over the years.  And each one has unique needs that will eventually run into walls with the old pizza-box servers sitting on a rack.  The Cloud is perfect for my needs.  It alleviates many sys admin headaches.  It builds in redundancy that is far too expensive in the traditional “just add one more server” method.  Plus it is a great buzzword and I have to have all the latest bling.
For our clients, it’ll be mostly seamless.  Except I’ll get to throw even cooler ideas around and keep pushing our clients into the future with us.

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more