Traffic Audits can Keep the Peace at a Busy Agency

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Earlier this year, our agency conducted a traffic audit on our workload and accounts per traffic manager.

As our agency’s responsibilities grew, we needed to shift accounts to help equalize the work between traffic managers. What worked a year or 6 months ago was not going to work now.

So, we consulted with an outside party to help in this process. In fact, our Developware representative was happy to help. She ran many reports in our traffic monitoring system, CurrentTrack. Once all the data was collected, reviewed & presented to our higher ups, we made the announcement to our staff.

As with any change, it’s easy to predict that there will be some bumps in the road.  Other than people being creatures of habit, it’s actually been pretty easy getting the staff on board. We still get the occasional question on who is trafficking what, as well as get copied on e-mails that are not for our specific accounts. Luckily both traffic managers work right next to each other, so nothing has been a major issue. No missed deadlines, only easier flow of the workload.

If your company is dealing with the same growing pains, I highly suggest trying a traffic audit.

You will benefit from it in the long run.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.