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Traffic Audits can Keep the Peace at a Busy Agency

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Earlier this year, our agency conducted a traffic audit on our workload and accounts per traffic manager.

As our agency’s responsibilities grew, we needed to shift accounts to help equalize the work between traffic managers. What worked a year or 6 months ago was not going to work now.

So, we consulted with an outside party to help in this process. In fact, our Developware representative was happy to help. She ran many reports in our traffic monitoring system, CurrentTrack. Once all the data was collected, reviewed & presented to our higher ups, we made the announcement to our staff.

As with any change, it’s easy to predict that there will be some bumps in the road.  Other than people being creatures of habit, it’s actually been pretty easy getting the staff on board. We still get the occasional question on who is trafficking what, as well as get copied on e-mails that are not for our specific accounts. Luckily both traffic managers work right next to each other, so nothing has been a major issue. No missed deadlines, only easier flow of the workload.

If your company is dealing with the same growing pains, I highly suggest trying a traffic audit.

You will benefit from it in the long run.

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more