Over the weekend, most of you probably watched some TV, hung out with friends, maybe took in a movie or played some sort of sporting game. Guess what we did? We became a whole new company!
Friday night, we threw an amazing Halloween party – but more importantly, we celebrated a huge milestone. CurrentMarketing is now Current360 – a revolutionary brand experience!
We’re a motley crew of ad nerds and strategy-minded smarties who understand that the truly great ideas are the ones that get results.
Many thanks to all of you who contributed to the success of CurrentMarketing, we look forward to showing you all we’ve got with Current360.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
