Everyone used to want their 15 minutes of fame, but not anymore. In the age of mobile media we’ll all hope for a viral YouTube video or a Top Tweet on Twitter. Or so I’ll figure for the sake of this blog.
It’s incredibly tough to have such success. Out of each video that goes viral there must be hundreds of thousands that get uploaded, never to be seen again. Many companies have spent thousands out of their advertising budgets to create YouTube bound videos they hope will go viral (some do, some flop).
My friend’s band, Whiskey Shivers (http://facebook.com/whiskeyshivers), just saw a glimpse of fame on nearly no budget at all. They made a music video for their song “Gimme All Your Lovin’ ” on with a mere $500. A 20 person crew met twice a week for a month in an old warehouse in Austin, Texas to film the video. Director Robert Wadleigh, 24 years old, came up with a strange twist for the end of the video.
“I felt there needed to be some kind of closing slammer at the end of the video,” Wadleigh told an online magazine.
Oh, you got that, Rob.
The video got linked to on Reddit.com, and quickly got 200,000 views. It was featured on CBS News’ website and even Ryan Seacrest picked it up for his blog. It’s now at 250,000 views, has over 6,000 ratings, over 700 comments and has been favorite about 2,600 times. The raves and reviews are pouring in, not only about what the bizarre ending, but they love the music. People from all over the world were begging for a chance to buy the music and for them to come to their city.
With so much talent out there (especially in Austin, Texas, their location) you don’t get well known for just being good. You have to have to be something fresh. Whiskey Shivers has gotten plenty of lovin’, and with the amount of views from this YouTube video they’ve gotten about 542,250 minutes of fame so far.
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is