We delivered one heck of a result with an online buy-one-get-one-free promotion we did for a major casual dining client last quarter. In just a few weeks’ time we increased their customer email list by 230%, their Facebook fan page following by 62%, their Twitter followers by 56%, and their online loyal customer database by 41%. It was the strongest period of the year for the client, with nearly twice as many online coupons being redeemed as conventional coupons from newspaper.
Just goes to show the power of digital marketing in our brave new marketing world. And you know who your best friend is when it comes to digital marketing, don’t you? Well…don’t you?
Who Influenced the Influencers?
In advertising, pretty much everyone has been influenced by someone else. As we’ve been bringing you stories about ad legends like Bill Bernbach and George
July 19, 2023
