Web Page Consumption Device: Your Browser

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I recently ran across an article that I thought was interesting in regards to different media and the “consumption device” through which we see it. This was the analogy that caught my attention:
CONSUMPTION DEVICE: MEDIUM
1. WEB BROWSER : WEB PAGE
(a) telephone : phone call
(b) smart phone : app
(c) printed book : printed page
(d) television : television show
(e) mailbox : letter
The point of the analogy was basically that the old browsers are the same as watching a television show on a black and white TV and the best, newest browsers are like HD TV’s. Of course TV has evolved at a much slower pace over the years than computers so we have had a little more time to adjust to new models of TVs coming out.
The problem web developers are faced with is that we don’t have two different web pages, however TV has already solved the problem of having two channels – one for HD and one for non-HD televisions. For the most part, web developers are stuck using the older code than desired until the masses update their “consumption devices” (browsers).

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more