We have a red-headed copywriter. His name is Chris. He likes Jaws. And making enemies. We decided he was worthy of our interview process.
CurrentMarketing: What are you doing?
Chris Haberman: Working
CM: What else?
CH: Working on working on something else until I finish what I am working on.
CM: What’s your favorite website?
CH: Currentmarketing.com
CM: [Eye roll] Now, really, what’s your favorite site?
CH: Jesus
CM: Jesus is not a website, Chris.
CH: Okay! Retrojunk.com, which you should check out. 80s nostalgic junk.
CM: Where is your dock located?
CH: My doctor?
CM: Oh, you have a PC.
Luke (from afar): What a loser!
CM: What icon do you click most?
CH: Um…..Mozilla.
CM: What is the prettiest icon, in your opinion?
CH: Word
CM: MySpace? Facebook? LinkedIn? Eons?
CH: I have a Myspace page. I have a Facebook page, but I hardly ever go on.
CM: What’s your problem?
CH: People keep asking me questions all day and I can’t get anything done.
Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
September 21, 2026
