We have a red-headed copywriter. His name is Chris. He likes Jaws. And making enemies. We decided he was worthy of our interview process.
CurrentMarketing: What are you doing?
Chris Haberman: Working
CM: What else?
CH: Working on working on something else until I finish what I am working on.
CM: What’s your favorite website?
CM: [Eye roll] Now, really, what’s your favorite site?
CM: Jesus is not a website, Chris.
CH: Okay! Retrojunk.com, which you should check out. 80s nostalgic junk.
CM: Where is your dock located?
CH: My doctor?
CM: Oh, you have a PC.
Luke (from afar): What a loser!
CM: What icon do you click most?
CM: What is the prettiest icon, in your opinion?
CM: MySpace? Facebook? LinkedIn? Eons?
CH: I have a Myspace page. I have a Facebook page, but I hardly ever go on.
CM: What’s your problem?
CH: People keep asking me questions all day and I can’t get anything done.
With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely