Who, What, When and Where to Watch

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

This weekend marks the end of summer and the return to college sports, thank you Touchdown Jesus!  In addition to filling your evenings and weekends with college football, you’ll also have to choose which new fall broadcast TV shows to watch.
You can check out the complete fall schedule at TVGuide.com.
NBC and ABC lead the pack, with both premiering seven new shows in September, including The Event, Law & Order: Los Angeles and Outsourced on NBC and No Ordinary Family, The Whole Truth and My Generation on ABC.  CBS has five new shows, including two comedies and three dramas, and FOX has three new shows within their two hours of prime viewing every week night.
After reviewing the fall schedule and local avails across several markets, I find it interesting that some of the networks have set their rates at such monumental levels for shows that haven’t been seen yet by anyone outside of a focus group.  As a buyer, I come from the school of offering advertisers reasonable prime rates, with a realistic rating attached, as a means of sampling your new show.   Once the show has been a proven success, I think it’s acceptable to raise your rates in the first quarter.  After all, you have the November book behind you to justify the price now, right?  For a handful of premiering shows, the asking price is already as if the show has earned Idol-worthy numbers across all demos.  If I were in sales, I’d much rather operate under the “under-promise and over-deliver” motto than the “I’ve attached an under-delivery weight schedule for your review” alternative.
In any case, some of the new shows will go on to live long and prosperous lives, while others will go to join the likes of Joey and Samantha Who.  This season, I’m most looking forward to My Generation on ABC.  What new show are you most looking forward to?

More To Explore

B2B Email Marketing

Successful Email Marketing for B2B

Although email has been around longer than social media, instant messages, and even websites, it’s still one of the most effective, affordable ways to get

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.