Why Digital Marketing is Essential in the B2B World

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In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers, and Instagram Stories highlighting luxury hotel stays for travelers around the world. It’s common to overlook B2B entities…the ones marketing to other businesses.

Fact is, digital marketing is just as important for B2B as it is for B2C today. It’s worth noting that B2B buyers between 18 and 34 years old represent almost half of B2B buyers in the world right now, which means a B2B customer will regularly use six interaction channels before they make a final decision.

As a B2B marketer, here are some of the most effective ways you can make the most out of digital marketing channels available to you:

Content: Content is everything with digital marketing. When someone sees your ad or post, they are making an opinion. That opinion is going to be made within seconds, and chances are, it won’t be undone if you drop the ball. Although quantity used to cut it for content marketing requirements today, now it’s all about quality. Quality is factored into SEO across every site, and will lure in followers that are crazy about your brand. According to the Content Marketing Institute, 70% of B2B marketers are creating more content than they did one year ago.

Automation: Thanks to technology, digital marketing doesn’t have to be a huge drain on your company. You can install chatbots to answer inquiries on your social profiles and website, as well as lead capture tools that track emails and B2B information to keep you ahead of the game. When technology can be everywhere, all at once, for us, it makes it impossible to replicate that kind of productivity on our own.

Reach: Digital marketing has opened up the entire consumer world to your business today. If you want to reach a segment in India, you can in just seconds. Since type B2B businesses have an international scope, with partners and distributors throughout the world, digital marketing is the most effective way to reach these potential buyers without spending thousands on advertising.

Bottom Line: Most importantly, countless studies have confirmed that digital marketing has a direct impact on B2B bottom lines. Whether it’s for traffic metrics, conversion metrics, or revenue metrics, digital marketing is able to curate a community around your messaging. With the ability to like, comment, share, and review your content, potential buyers will feel more attached to your brand and inclined to partner with it. It’s this essential fact that makes digital marketing so powerful.

Digital B2B Marketing

Even if you sell printers to other businesses in, say, Europe…social media is important for you. It enables you to create an online profile with content for buyers to review, nurture targeted leads, automate your processes, and interact with anyone, anywhere. It’s hard to beat the targeted efficiency of digital marketing, which is why you should welcome it into your B2B outreach plan with open arms.

And if you need to put it into action…We Do That!

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.