It is our job as our client’s strategic partner is to engage consumers with their products.
There are several ways of engaging a consumer, however there is one place that is most important….
The website. Whenever I am in need of information I always go straight to the website and I think most people use websites for the exact same thing. So, it is the perfect opportunity to “win” that customer.
But, most websites do not warrant customer interaction and ultimately engage them as they should.
In a recent article written by Daniel Alves, Design Director for 352 Media Group, Alves outlines 9 ways to improve upon this such thing. A few things stuck out to me, that I think often slip our minds.
Make a promise. He talks about the importance of telling users that their information is safe, that it won’t be shared with any third party and the importance of placing this promise right next to the submit button. This message eases one’s fear and makes them more likely to provide their info.
Have some fun. Spice up your website with a little humor and give your customers a laugh. First of all who doesn’t like to laugh?!? Secondly, laughter eases the mind and makes you feel more relaxed and therefore more applicable to providing information and wanting to be apart of the product.
Take a look at the article? What do you think about his 9 ideas?
San Francisco-based Goodby, Berlin, & Silverstein (now the 500+ employee-strong Goodby, Silverstein & Partners) launched their agency in 1983, running an ad with the headline: