Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

It is our job as our client’s strategic partner is to engage consumers with their products.
There are several ways of engaging a consumer, however there is one place that is most important….
The website.  Whenever I am in need of information I always go straight to the website and I think most people use websites for the exact same thing.  So, it is the perfect opportunity to “win” that customer.
But, most websites do not warrant customer interaction and ultimately engage them as they should.
In a recent article written by Daniel Alves, Design Director for 352 Media Group, Alves outlines 9 ways to improve upon this such thing.  A few things stuck out to me, that I think often slip our minds.
Make a promise. He talks about the importance of telling users that their information is safe, that it won’t be shared with any third party and the importance of placing this promise right next to the submit button.  This message eases one’s fear and makes them more likely to provide their info.
Have some fun. Spice up your website with a little humor and give your customers a laugh.  First of all who doesn’t like to laugh?!? Secondly, laughter eases the mind and makes you feel more relaxed and therefore more applicable to providing information and wanting to be apart of the product.
Take a look at the article?  What do you think about his 9 ideas?

More To Explore

Creative

Getting B2B Results on Social Media

There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their

Contact Us

  • This field is for validation purposes and should be left unchanged.

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.