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Have you seen any of the new Pepsi commercials with the polar bears?
WHAT, huh? Pepsi?  You mean Coke?
Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign.  I am not sure how I feel about this, for a couple of reasons.  First, the polar bears automatically make me think of Coke.  Why wouldn’t I?  The polar bears were part of Coke’s  multi-million dollar campaign years ago. Polar bears with a soda = Coke.
Second, I have to ask myself, does Pepsi not have any creative people to devise a campaign of their own?  Why do they have to steal a campaign from their competition?  And, does Pepsi really want their loyalists thinking about Coke?
In one of their spots, there is actually a bear holding a Coke bottle and the other bears toss him a Pepsi.  So is this the way of saying Pepsi is better?
The other thing about this spot is that they have what looks to me like a grizzly bear, but appears to be a polar bear with a tan. The bears are on a boat! What, polar bears live in the COLD, how do you put them on a boat in the sun?
If they wanted to create chatter around their campaign, then consider this mission accomplished!  If they wanted to have a successful Pepsi campaign, I’m not so sure.

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.