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Have you seen any of the new Pepsi commercials with the polar bears?

WHAT, huh? Pepsi?  You mean Coke?

Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign.  I am not sure how I feel about this, for a couple of reasons.  First, the polar bears automatically make me think of Coke.  Why wouldn’t I?  The polar bears were part of Coke’s  multi-million dollar campaign years ago. Polar bears with a soda = Coke.

Second, I have to ask myself, does Pepsi not have any creative people to devise a campaign of their own?  Why do they have to steal a campaign from their competition?  And, does Pepsi really want their loyalists thinking about Coke?

In one of their spots, there is actually a bear holding a Coke bottle and the other bears toss him a Pepsi.  So is this the way of saying Pepsi is better?

The other thing about this spot is that they have what looks to me like a grizzly bear, but appears to be a polar bear with a tan. The bears are on a boat! What, polar bears live in the COLD, how do you put them on a boat in the sun?

If they wanted to create chatter around their campaign, then consider this mission accomplished!  If they wanted to have a successful Pepsi campaign, I’m not so sure.

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