Have you seen any of the new Pepsi commercials with the polar bears?
WHAT, huh? Pepsi? You mean Coke?
Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign. I am not sure how I feel about this, for a couple of reasons. First, the polar bears automatically make me think of Coke. Why wouldn’t I? The polar bears were part of Coke’s multi-million dollar campaign years ago. Polar bears with a soda = Coke.
Second, I have to ask myself, does Pepsi not have any creative people to devise a campaign of their own? Why do they have to steal a campaign from their competition? And, does Pepsi really want their loyalists thinking about Coke?
In one of their spots, there is actually a bear holding a Coke bottle and the other bears toss him a Pepsi. So is this the way of saying Pepsi is better?
The other thing about this spot is that they have what looks to me like a grizzly bear, but appears to be a polar bear with a tan. The bears are on a boat! What, polar bears live in the COLD, how do you put them on a boat in the sun?
If they wanted to create chatter around their campaign, then consider this mission accomplished! If they wanted to have a successful Pepsi campaign, I’m not so sure.