I know it’s total self-promotion, but we are so enormously proud of our work with the Kentucky Derby Festival that I have to get in a plug for Velocity‘s coverage of our esteemed Allison Gibson, the Queen of all things KDF!
She and her husband are the top 2 Derby Heroes under 40 in this week’s edition of the pub – way to go, Matt and Allison!
As you can tell from Alli’s blog entry last week, our shop gets pretty consumed with wrapping up all of the ins and outs of marketing KDF so that Kentuckiana can party hardy before Derby! So, to have our company and one of our shining stars recognized like this is fantastic!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data