I know it’s total self-promotion, but we are so enormously proud of our work with the Kentucky Derby Festival that I have to get in a plug for Velocity‘s coverage of our esteemed Allison Gibson, the Queen of all things KDF!
She and her husband are the top 2 Derby Heroes under 40 in this week’s edition of the pub – way to go, Matt and Allison!
As you can tell from Alli’s blog entry last week, our shop gets pretty consumed with wrapping up all of the ins and outs of marketing KDF so that Kentuckiana can party hardy before Derby! So, to have our company and one of our shining stars recognized like this is fantastic!

Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
