Yes, I'm asking for MORE laws…

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Interesting, and alarming, interpretation of Verizon’s move to crank up their SMS rates by 3¢ per message:
https://tinyurl.com/48zy5h
Mobile Marketer predicts that Verizon’s rate hike could potentially bring down the domestic mobile marketing industry. I don’t feel educated enough to discredit this claim…but if it is true, then I scorn our country’s inability to take advantage of a marketing avenue most Asian nations have not only grasped, but made their primary marketing vehicle.
In Korea, for example, most retail outlets have a bluetooth transmitter that will pick up on the presence of an open mobile channel in their vicinity and use that channel to push a message to a person walking just outside their doors. So, a C-store, for example, can push a “Red Bull 99¢ today only” type message to me as I walk right past the entrance to the store.
I believe the issue is most likely a lack of regulation. Not that I am for MORE laws, but if the mobile marketing industry fell under some sort of regulation, it would be extremely difficult, even impossible, for a company like Verizon to deliver an industry-crushing blow like a 3¢ rate increase. It would enable mobile companies to focus more on creative solutions to marketing to its subscribers rather than making a few cents on each of text message.

More To Explore

pandemic production
Technology

Pandemic Production

In the 22 years that we’ve been doing in-house video production at Current360, we typically run our productions lean, where each person must wear multiple

Contact Us

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.