Dennis Bonifer and I have written about this topic before: Where is the best (and worse) place for QR Codes? Dennis says it’s not on billboards. I don’t think it’s on TV Spots. Now I need to ask the next question in this series we have been building…
Is a headstone the right place for a QR Code?
I recently read an article on USA Today titled, A new way to remember loved ones: QR code tombstone.
At first I was really freaked out thinking about what kind of information can be linked to this QR code. It could pull up the deceased’s Facebook page, where people can say whatever they want. If the admin information gets into the wrong hands, a google search for their name (goodness knows what that could return), or worse a site can pull up that has absolutely nothing to do with the deceased –– the list goes on and on. Do we now need to worry about what information technology can deliver to the mourners who visit our grave when we’re long gone?
But what about the good that could come out of it? GPS can be applied so mourners can see exactly where the deceased has been laid to rest, in order to find the site easily; the Obituary; the code can link to a page of photos of the deceased or even family tree information. Through some companies that offer this feature, a website can navigate those who are unable to physically visits the cemetery, to a photo of the headstone and grave so mourners can grieve virtually.
Even with weighing the good with the not so good that can come out of have a QR code on your headstone, I still find the idea creepy. What are your thoughts about it? Would you want one for your headstone? How about for your loved ones?
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their