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Has the King been dethroned?

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Have you taken note of Burger King’s new Campaign? BK has gone for beauty shots of fresh onions, avocados and tomatoes over the Creepy King in an attempt to jump on the health-food bandwagon.
Burger King doesn’t come out and say “healthy” but what else are consumer supposed to take from the slow-motion video of glistening fresh veggies?

BK might have wanted to stay with the King to distract consumers from thinking the California Whopper® is a diet-friendly choice. It’s far from healthy: 820 calories and 56 grams of fat* – less healthy, in fact, than the traditional Whopper® (670 calories and 40 grams of fat*).

According to a Burger King spokesperson, consumers won’t be seeing the King for a while. BK is getting a facelift from their new Agency in an attempt to target moms rather than teens (the target audience for the King).

What do you think about the King leaving the BK building? Are you going to miss him or were you glad to see him go?

How about the new ad for the California Whopper? Do you feel tricked into thinking there is a healthy fast food burger out there?

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