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Have you taken note of Burger King’s new Campaign? BK has gone for beauty shots of fresh onions, avocados and tomatoes over the Creepy King in an attempt to jump on the health-food bandwagon.
Burger King doesn’t come out and say “healthy” but what else are consumer supposed to take from the slow-motion video of glistening fresh veggies?
BK might have wanted to stay with the King to distract consumers from thinking the California Whopper® is a diet-friendly choice. It’s far from healthy: 820 calories and 56 grams of fat* – less healthy, in fact, than the traditional Whopper® (670 calories and 40 grams of fat*).
According to a Burger King spokesperson, consumers won’t be seeing the King for a while. BK is getting a facelift from their new Agency in an attempt to target moms rather than teens (the target audience for the King).
What do you think about the King leaving the BK building? Are you going to miss him or were you glad to see him go?
How about the new ad for the California Whopper? Do you feel tricked into thinking there is a healthy fast food burger out there?

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.