It’s a busy time here at the ole’ CM, but I carved out a speck of time to jam with our illustrious Associate Creative Director, Dennis Bonifer. I don’t have space to demonstrate all of his sweet peculiarities, but you should know that he’s our resident SEC/UK sports expert, a SuperFan 99 of the NCAA basketball tournament (goes every year and gets his picture taken with a rubber ducky and any celebrity he can locate) and the proud father of a bouncing 8-month old shorty.
CM: What are you doing?
DB: Working on a Save the Date card for our Halloween party (interviewer’s note: this party is only the most zany affair this side of the big pond).
CM: What’s your favorite website?
DB: (After long period of contemplation) Kentucky Sports Radio. It’s full of good UK information on recruiting and player insight. It’s also pretty tongue-in-cheek and they do a great job of updating the site a few times a day.
(Dennis gets a little giggly at this point; he’s a pretty giggly kind of guy).
My secret addiction is also Quicktime movie trailers. I will sometimes watch trailers all morning.
CM: Where is your dock located?
DB: At the bottom, where God intended it.
CM: What dock icon do you click most?
DB: The most? All things CS3.
CM: What dock icon is the prettiest?
DB: My “Clients” folder – it’s a sweet Fat Elvis.
At this stage in the interview, the discussion digresses into a lengthy discourse about SEC football, traveling to Gainesville, Auburn and Athens and general jocularity. That dirty Dennis, he’s so funny.
Anywho, back to the lecture at hand.
CM: MySpace? Facebook? Plaxo?
DB: Facebook and LinkedIn.
On Facebook, I have reconnected with a couple of friends I haven’t talked to in 10 years. Other than that, I’m not sure I really get Facebook.
On LinkedIn, I have reconnected with a couple of friends I haven’t talked to in 10 years. Other than that, I’m not sure I really get LinkedIn.
(Yeah, that’s right, he said the same thing for both.)
CM: And, finally, what’s your problem?
DB: My Mac at home. It’s not f****** working. The Mac geniuses are not so genius-like.
When it comes to using social media for the fabulous marketing tool that it is, understanding just when and how to craft your posts is